Guy Kawasaki's Remarkable People David Yeager : The Science of Motivating Young People
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Aug 7, 2024 
David Yeager, a professor of psychology at the University of Texas at Austin, dives into the science of motivating young people. He challenges common perceptions about adolescence, emphasizing the crucial role of social belonging and respect in decision-making. Yeager highlights the transformative power of mentorship, using inspiring real-life stories to illustrate effective support strategies. He also discusses the unique challenges young voters face and the importance of positive messaging to engage them actively in the political process.
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Teen Motivation
- Young people's seeming lack of motivation often stems from differing priorities.
- They prioritize social standing, seeking a valuable reputation in the eyes of those they care about.
Gang Influences
- Gangs, resembling corporations, use sophisticated marketing to recruit youth, exploiting their need for belonging.
- The motives for joining gangs are similar to those for joining positive groups: affiliation, purpose, and fear of ostracization.
Olympic Dedication
- Young Olympic athletes demonstrate dedication and future-oriented thinking when pursuing goals they value.
- Their commitment to training and sacrifice highlights the potential for self-control in young people.