The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.537 ~ How to Scale a Coaching Business to 7-Figures ~ Russ Ruffino
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Feb 2, 2022 Russ Ruffino, founder of Clients on Demand, shares insights from his journey to building an Inc. 500 eight-figure company. He discusses the transition from low to high-ticket sales and the significance of embracing gratitude and visualization for success. Russ emphasizes creating effective coaching systems and highlights how his clients have generated over $1 billion in sales. The conversation dives into timeless business principles and the strategies needed to scale coaching businesses to seven figures, all while emphasizing the importance of client satisfaction.
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Bartender to Online Entrepreneur
- Russ Ruffino was a bartender aiming to escape that job by making $100 a day online.
- After reading "The 4-Hour Workweek" and seeing others succeed, he quit bartending and made $250,000 in his first full year online.
High Ticket Sales Advantages
- Selling low-ticket info products brought sales but low client progress and high stress from quarterly launches.
- Switching to high-ticket sales allowed for fewer clients, better support, and significantly increased income.
Charge For True Transformation
- Charge premium prices if your services deliver true transformation and better results.
- Prioritize creating programs that drive real outcomes over just selling information.
