

a16z Podcast: The Future Of Decision-Making—3 Startup Opportunities
Apr 29, 2019
Jad Naous, a key member of the enterprise investing team at Andreessen Horowitz, dives into the transformative impact of digital decision-making. He discusses how businesses evolve from analog to automated processes, reshaping roles and driving demand for new technologies. Naous highlights the growing importance of operational intelligence and real-time data access, enabling agile decision-making. He also presents opportunities for startups in sectors like oil and gas, emphasizing the significance of innovation in achieving operational efficiency and profitability.
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Digital Transformation's Impact
- Digital transformation involves shifting from manual to digital processes, then automating them.
- This shift changes roles, demands new tech, and alters market dynamics, creating startup opportunities.
Product Management Evolution
- Product managers once used manual surveys; now they use dashboards showing real-time product usage.
- This allows for data-driven prioritization, A/B testing, and faster iteration.
Marketing's Shift
- Marketing has shifted from "Mad Men" creative campaigns to data-driven growth hacking.
- Marketers now use data systems and engineering pipelines for low-cost, targeted growth.