a16z Podcast

a16z Podcast: The Future Of Decision-Making—3 Startup Opportunities

Apr 29, 2019
Jad Naous, a key member of the enterprise investing team at Andreessen Horowitz, dives into the transformative impact of digital decision-making. He discusses how businesses evolve from analog to automated processes, reshaping roles and driving demand for new technologies. Naous highlights the growing importance of operational intelligence and real-time data access, enabling agile decision-making. He also presents opportunities for startups in sectors like oil and gas, emphasizing the significance of innovation in achieving operational efficiency and profitability.
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INSIGHT

Digital Transformation's Impact

  • Digital transformation involves shifting from manual to digital processes, then automating them.
  • This shift changes roles, demands new tech, and alters market dynamics, creating startup opportunities.
ANECDOTE

Product Management Evolution

  • Product managers once used manual surveys; now they use dashboards showing real-time product usage.
  • This allows for data-driven prioritization, A/B testing, and faster iteration.
ANECDOTE

Marketing's Shift

  • Marketing has shifted from "Mad Men" creative campaigns to data-driven growth hacking.
  • Marketers now use data systems and engineering pipelines for low-cost, targeted growth.
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