Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards Episode 281: Best Ways to "Cash In" with Your Book - Jim Edwards Coaches Book Marketing
Nov 18, 2025
After writing a book, marketing is key to success. Discover how to sell your book and leverage it to offer higher-priced services like coaching. Learn the importance of webinars for sales and why the hook matters more than the content. Jim reveals strategies to double webinar attendance without extra signups and discusses the impact of offering live-only bonuses. He also explains the significance of testing promises and iterating offers to boost conversions. Engaging attendees until the pitch is essential for maximizing sales.
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Turn Your Book Into A Value Ladder Tool
- Use your book as both a direct sales product and an authority tool to sell higher-priced services like coaching or courses.
- Give the book away or include it with paid offers to move people up your value ladder into higher-ticket programs.
Make The Hook Your Priority
- Focus less on perfecting the webinar content and more on getting people to sign up and actually show up live.
- Craft a big promise headline, three bullets, and a strong CTA to drive signups quickly.
Optimize Show-Ups To Multiply Sales
- Prioritize show-ups over signups because show-up rate multiplies sales without needing more signups.
- Test ways to double show-ups (reminders, hype, incentives) to dramatically boost revenue.