“By the time your child turns 18, you’ve spent 95% of the time you’ll ever spend with them in your lifetime.”

This comes from research by the American Time Use Survey, highlighted by Our World in Data. And let’s be honest, when you first hear that, it stings a little. Especially as a parent. You can’t help but wonder, “Have I been a good steward of that precious time?”

But here’s the twist: this isn’t about guilt. It’s about awareness. It’s a gentle, data-backed nudge to savor the moments that feel small now—but that become the biggest memories later.

So how do we maximize the return on the time—and the money—we spend on experiences? Research tells us something powerful: experiences give us more lasting happiness than stuff. That’s not just my opinion, that’s from a 2020 study by Kumar, Killingsworth, and Gilovich. Experiences beat material goods both in prospect and in retrospect. In other words, we enjoy them more before and after they happen.

Step 1: Listen & Learn Step 2: Create Curiosity Step 3: Build Together Step 4: Build Up—and Look Back

What does this have to do with retirement? EVERYTHING!

Listen in to understand why.

I also answer a question from Wendell, a retiree who’s considering swapping out some of his stock-heavy portfolio for the safety of short-term government bonds — a strategy known as “T-Bills and Chill.” He’s wondering: with guaranteed income already in place, is it time to say goodbye to the stock market for good?

Resource:

Forbes article by Tim Maurer: A Method For Maximizing Memories With Money

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Dr. Thomas Maddox, Vice President of Digital Products and Innovation at BJC HealthCare and Professor of Medicine at Washington University School of Medicine