Ep 98: Is Social Media Marketing Worth Your Time? with Emma Tessler of Ninety Five Media

Ever wondered if social media is actually making a difference in your business, or if it’s just another time suck? 🤔 

In today’s episode of On The Up & Up, we answer this question with Emma Tessler, founder of Ninety-Five Media. Emma’s been in the social media game since back when Instagram was all filtered food pics and sepia sunsets (we’ve come so far!). She’s seen firsthand how social has evolved from an afterthought to a make-or-break marketing tool, and she’s here to spill all the tea.

If you’re a small business owner feeling overwhelmed by the ever-changing social media landscape, this episode is your guide. We cover:

• How social media influences 74% of buyers’ decisions (yep, that many!), making it a key player in your business’s success.
• What she thinks about the advice floating around saying, “You can totally scale your business without social media.” (Spoiler alert: She has thoughts).
• How to build a seamless brand experience on social media while still keeping it personal and relatable.
• The evolution of social media marketing and how it’s changing the way small businesses create content in 2024.
• The #1 key performance indicator Instagram looks at for their algorithm – so you know where to focus your energy for max impact.
• Her advice for founders who are ready to transition their social presence from “It’s just me!” to a full-blown company brand now that they’ve got a team backing them up.
• Her take as an agency owner on building, managing, and leading a team.

Whether you’re thinking about transitioning from a personal brand to a company presence or figuring out how to streamline your content creation, this episode offers tangible tips, like:

• Leveraging trending content your way.
• Using Instagram DMs as a powerful sales tool (hint: there’s more money in your DMs than you might think!).

If you want to level up your social game and align your brand for 2025, this episode is packed with strategies you can start using now!

Links Mentioned

• Explore Ninety Five Media’s services, sign up for their value-packed newsletter, and get into their free “Master Your Marketing” course: https://ninetyfivemedia.co/ 
• Follow Ninety Five Media on IG @ninety.five.media 
• Tune into the Ninety Five Media Podcast, Stop Scrolling Start Scaling: https://ninetyfivemedia.co/category/podcast/