Creating High-Converting Content for Middle of Funnel

Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer's journey.

In this episode:

• What middle of funnel means and the type of content it includes.
• The three goals of middle of funnel content.
• Why list segmentation is key to getting in front of more people.
• Types of content that are useful for this stage.

Cheers to creating highly converting middle of funnel content!

If you have a question you want answered, please be sure to send me a DM on Instagram @themichellefernandez!

SHOW NOTES: https://themichellefernandez.com/podcast/188

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If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!