Outbound Kitchen - B2B Sales Podcast [GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata
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3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency:
- What to include in your prospecting videos
- What to say in your video
- When to send a video
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Here's one example of a video that Kayla uses, and you can start using now.
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Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn.
Kayla Cytron-Thaler is a Partner Development Manager at Drata.
Kayla's notable achievements on her journey include:
- Sending more than 5,000 prospecting videos
- Now sends around 200 per month at Drata
Connect with Kayla on LinkedIn:
https://www.linkedin.com/in/kayla-/
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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
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Chapters
(00:00) Introduction and Background
(00:58) Starting with Video Prospecting
(01:53) Progression to Personalized Videos
(03:20) Using LinkedIn for Video Prospecting
(04:19) LinkedIn vs. Email for Video Prospecting
(05:45) Why Video Works
(06:42) Creating Authentic and Personalized Videos
(07:31) The Challenges of AI-Generated Videos
(08:31) Using Video for Job Search
(09:30) Routine and Process for Recording Videos
(10:49) Researching and Personalizing Videos
(11:44) Calling Out Frustrations and Pain Points
(13:10) Sending Videos to Connects on LinkedIn
(16:05) Choosing Who to Send Videos To
(17:26) Sequencing Videos and Nurturing Prospects
(18:24) Using GIFs in Video Prospecting
(19:52) Balancing Video Prospecting with Other Outreach Channels
(22:12) Framework for Recording Videos
(24:09) Personalized Videos vs. Group Videos
(25:00) Using GIFs on LinkedIn
(27:18) Scaling Video Prospecting
(28:46) Realistic Expectations and Avoiding Perfectionism
(30:05) Common Mistakes in Video Prospecting
(31:03) Keeping Videos Short and Focused on the Prospect
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