E70 | Gideon Joseph - Helping The Next Generation of Founders Become Famous

Do you need to notch your marketing up another level? Do you run a tech start up but your story is failing to get any traction with the press? Then you need to hire in Transatlantic, the marketing agency run by CEO Gideon Joseph.

“We are a communications consultancy working with fast growth, entrepreneurial businesses that want to change the world.”

Gideon is the guy who can get your marketing really singing. He cut his teeth working for Jeremy Paxman on BBC Newsnight, followed by a stint at ITV and Channel 4 working on Big Brother, before realising that Skype had an amazing opportunity to revolutionise broadcasting.

“Satellite was expensive, using VoIP was cheap, in fact, free. While the quality of the satellite link or the VoIP connection was dodgy, it was worth the trade off… the whole idea was that this was innovative marketing by an aggressive fast growth business.”

Gideon has since developed a unique approach to marketing using, in Gideon’s own words, ‘story, fame and rolodex’.

“Our core offer revolves around 3 things - forging a brand narrative and messaging for young brands; making our clients "famous" with the right audiences, at the right time; and finally, providing access to our phenomenal rolodex.”

This is a great discussion that we enjoyed immensely and we’re sure you will too.

On today’s podcast:

• How Gideon used the news media to make Skype famous
• The work Gideon’s done for former clients and does for current ones
• What you as a business leader need to do in terms of marketing
• The importance of narrative, fame and a rolodex
• Measuring the value of PR
• How to use LinkedIn effectively