#64: Creating New Fashion Outfits Using AI – Bianca Rangecroft

In this episode, I spoke to Bianca Rangecroft, the founder & CEO of Whering, a circular fashion app, that allows you to digitise your wardrobe, using data and AI to suggesting new outfits from the clothes you already own!

We spoke about:

- How you can start an AI-powered tech company with no technical background and bootstrapped, while still generating growth, like what Bianca has done

- The importance of attracting users early with certain business models, rather than monetising too early and most importantly, at what stage when you have attracted more and more users do you turn the monetisation switch on

- How you can attract users onto your platform or business while being bootstrapped and having very limited budget. Bianca generated huge growth from these alternative cost-effective marketing strategies.

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