Hazem Sedda is the proud owner of Redfern Convenience Store, an iconic establishment in Australia. He grew up in Palestine during the early 2000s with a dream of becoming a pilot. However, after taking a flying course at Bankstown airport in Sydney, he realised that running his father's convenience store was far more exciting. He has since turned it into a successful family business that has gone through its fair share of challenges and triumphs.

Hazem's story is as diverse as the nostalgic candies lining his store's shelves. From viral antics during the pandemic to selling camel balls lollies, Hazem has a unique approach to running his business. His tale is heartwarming and inspiring, showcasing how he has overcome many obstacles while managing his family, social media, and a bustling shop. Hazem proves that dreams can take unexpected yet extraordinary forms.

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The Art of Product

151: The One Comma Club

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