SPI 766: How to Monetize Your Niche Podcast with Lauren Popish
Mar 8, 2024
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Learn how to monetize your niche podcast with expert insights from Lauren Popish. Discover various strategies such as affiliate marketing, listener donations, and premium content. Explore the challenges indie podcasters face in monetization and the importance of building trust with your audience.
Effective monetization strategies for niche podcasts include affiliate marketing and listener donations.
Utilize premium content subscriptions and selling services/products to maximize revenue from podcasts.
Deep dives
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Monetization Strategies for Podcasters
Podcasts present effective ways to monetize content, such as affiliate marketing, listener donations, subscriptions for premium content, and selling services/products. Affiliate marketing allows podcasters to earn commissions by promoting products/services to their audience, while listener donations foster audience engagement and support. Subscriptions for premium content provide added value to listeners, and selling services/products leverages podcasts as sales funnels, building trust and converting listeners to customers over time.
#766 Podcasting is a powerful way to generate revenue, but what are your monetization options if you're not reaching a massive audience yet? The thing is, big sponsors expect a minimum of ten thousand downloads per episode. So, how can you leverage a small, loyal following instead? Listen in because we're back with another incredible Teaching Friday session. Lauren Popish, our guest host, is the founder of The Wave Podcasting, an educational platform and production agency helping women-led shows grow. Through her work, Lauren has uncovered the best strategies for podcasters at every level. If you're in a small niche or just starting out, tune in and take advantage of her expertise! This episode is a deep dive into affiliate marketing, listener donations, subscriptions, premium content, and selling your products and services through podcasting. For more from Lauren, visit TheWavePodcasting.com/pat to download her free Monetization Blueprint! Show notes and more at SmartPassiveIncome.com/session766.