MBW 996: The Billion Dollar Scratch - Samsung Releases XR Headset to Compete Against Vision Pro

8 snips

Oct 29, 2025

Apple's recent developer event showcased immersive media, sparking excitement among filmmakers. The Samsung Galaxy XR headset challenges Apple's Vision Pro by focusing on AI-driven experiences. Meanwhile, Apple crosses a $4 trillion market cap, and legal updates include the decertification of an App Store class action. There's buzz around potential iPhone Air production cuts and a new cross-platform migration framework for app data. Plus, Apple's shipping American-made AI servers from Texas marks a significant shift in their hardware strategy.

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INSIGHT

Immersive Media Is Early And Beta-Heavy

Immersive media tooling is still immature and full of betas, which slows content creation adoption.
Jason Snell observed filmmakers are hungry but constrained by incomplete cameras and software.

ANECDOTE

Apple's Developer Theater Impresses

Alex Lindsay described Apple's developer theater as the best corporate theater he's seen, with tight integration and thoughtful design.
He praised the venue's intimacy and technical execution compared with typical corporate spaces.

INSIGHT

Foveated Rendering Raises Perceived Resolution

Foveated rendering concentrates sharpness in the gaze center and reduces peripheral detail to save compute.
Alex Lindsay noted the M5 can render more acuity, making more of the field feel sharp and immersive.

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