UP332 The Squeezed Middle 2 - British Cycling

What's the role of a National Governing Body for sport in 2023? 
Is the NGB business model relevant or sustainable? 
These are questions running through this episode of The Squeezed Middle, our series created in collaboration with PTI Digital, the technology and strategy consultancy.
Our focus is on the hugely popular sport of cycling, which at an elite level has been one of the great British success stories over the past two decades, creating a cast of superstar athletes and a haul of Olympic gold medals. 
But what was the impact of that success? And what does it tells us about how sport is run and the relationship between the two sides of the NGB's job, which is high performance and mass participation.
Jon Dutton was appointed CEO of British Cycling in April this year, having held the same role at the 2022 Rugby League World Cup. Previous to that Dutton held senior roles across sport including the 2014 Tour de France Grand Depart, PGA European Tour and UEFA, and is a Board member of the 2023 UCI Cycling World Championships held in Glasgow this month.
Joining the conversation is Ben Wells, CEO of PTI Digital. The first episode of The Squeezed Middle was published last month and is available across Apple, Spotify and all podcast apps.

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