We meet a lot of people who say they want to do a podcast, and in fact they are technologically easy to produce. Getting listeners is another matter altogether. And getting listeners pay for content is a totally different proposition. The podcast landscape is pretty saturated, with as many options as stars in the sky. How then can podcast producers create listener experiences that their audiences are willing to pay for?

Our guest for today, Amira Valliani, has some thoughts on how to meet this challenge.. Amira is the co-founder and CEO of Glow.fm. As they describe themselves, “Glow is the best, most flexible way to build your podcast’s membership program.” We talk about what led her to create Glow.fm out of covering local politics in Cambridge, MA. We discuss the more than 800,000 podcasts that exist worldwide, and how storytelling has forever been our primary mode of self-expression. Finally, we explore both the professionalization of podcasting, as well as its democratizing effects of giving everyone a voice who wants to use it.

Amira Valliani (Glow.fm) and the Podcast Experience