Arman is a second time entrepreneur and the co-founder of Sleepy Owl, India's first cold brewed coffee brand. In this episode he spoke about the principles to starting up, educating consumers about your product, creating consumer loyalty and more in his conversation with Roshan Cariappa.

Topics:

00:00 Introduction

01:11 Principles to startup

04:25 Surprises in FnB industry

09:22 The Coffee Value Chain

13:17 Testing a hypothesis

15:33 Educating consumers about the product

18:36 Sleepy Owl's various products

21:57 Working with marketplace platforms

23:54 Creating customer loyalty

26:23 Change in consumer mindset

29:17 Scaling a D2C business

31:27 Venture Studios

32:38 Advice for new entrepreneurs

34:35 Books and Podcast recommendations

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Linkedin: https://www.linkedin.com/in/armansood/

Twitter: https://twitter.com/sood_arman

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