The Sports Initiative Podcast cover image

The Sports Initiative Podcast

David Sharkey - The power of storytelling in sport

Nov 17, 2022
57:43

David Sharkey is an English teacher turned consultant who helps business develop a sense of purpose through theming/ story telling. A large proportion of his work in now in the sports industry where he helps creative narratives and identities for high performing teams. An example of this is with Ronan O'Gara's, La Rochelle.


Show notes:


03:00 - The origin of storytelling

15:00 - How to relate storytelling into the performance sport area

19:00 - The definition of theming

25:00 - Theming in a sporting context

31:50 - How South Africa's 'bomb squad' is the gold standard when setting a narrative

35:00 - How Arteta is changing attitude toward the grind

37:30 - The key principles of theming

49:00 - Who is the best practitioner David has worked with and why?




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