'The Preacher, The Teacher, The Weird Kid and The Absurdist'.
This is my conversation with the four people at the heart of over the last 14 years. The two initial founders: John Boiler and Glenn Cole. And the two people they added soon after to help build the business. Evin Shutt and Matt Jarvis.
Rarely - too rarely - do I see partnerships that - both in their intention and in their casting, have been formed on lasting foundations.
Ego, insecurity and yes, fear get in the way. Common sense and win-wins leave the building. Replaced by missed opportunities, broken promises and in some cases life long resentment.
But when you get it right, it sounds like this conversation.