Frictionless Growth Marketing 191. The 2025 Marketing Shifts I’m Most Grateful For — and What They Mean for 2026
In this short reflection episode, Sonia Thompson — inclusive growth and customer experience strategist — shares the 2025 marketing shifts she’s most grateful for… and what they signal for brands heading into 2026.
This year, marketers saw consumers use their voices and their wallets more boldly than ever, brands standing firmer in their values, and more companies finally recognizing the power of growth communities — the underrepresented and underserved groups who are shaping culture, influence, and buying behavior.
Inside the episode, you’ll learn:
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Why consumer activism accelerated this year (and what it means for trust and loyalty)
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How values-led brands like Costco, GAP, and Levi’s grew by staying true to what they stand for
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The rise of growth communities — and why they represent one of the biggest opportunities for modern marketers
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Why frictionless marketing isn’t a trend… it’s the future
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What these shifts mean for your 2026 growth strategy
If you’re focused on inclusion, customer experience, brand trust, or growth marketing, this episode will help you understand the cultural and strategic forces that will define the year ahead.