

The Dream Team
16 snips Jul 11, 2025
Brandie Hadfield, a former elite Juice Plus distributor turned psychotherapist and anti-MLM activist, shares her powerful journey from multi-level marketing to mental health advocacy. She discusses her personal experiences with grief, wellness marketing, and the emotional toll of MLMs on relationships. Brandie dives into the intersection of faith and business, exploring mental health challenges linked to social media. Her insights emphasize the need for recovery from cult-like influences, particularly concerning diet control and the pressures of the wellness industry.
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Brandie’s MLM Entry Story
- Brandie Hadfield joined Juice Plus after being recruited by a trusted pediatrician's daughter while on maternity leave from a fitness company job.
- She was drawn in by the health coaching certifications and a serendipitous connection she felt to the recruiter.
MLM Indoctrination Through Events
- MLMs rely heavily on immersive events for indoctrination and camaraderie to build trust and belief in success.
- People's empathy and skepticism are manipulated to keep them buying into the dream despite poor financial returns.
Top MLM Level Yet Losing Money
- Brandie reached the top 1.6% after nearly 10 years but was often operating at a financial loss.
- She took a government-funded legitimate business course which excluded MLMs as a way to exit Juice Plus.