Pfeffer on Power

Ep 3 – Jon Levy, Founder of Influencers and author of You’re Invited

Sep 13, 2022
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ANECDOTE

Beginnings Of The Influencer Dinners

  • Jon Levy started hosting intimate dinners where guests cook anonymously to build deep connections.
  • He has hosted ~2,500 people at 266 dinners across 11 cities and four countries.
INSIGHT

Relationships Drive Life Outcomes

  • Social connections influence behavior strongly, so who you know shapes outcomes in life.
  • Levy researched influential people's behavior and built a model around relationships and trust.
ADVICE

Give Experiences Without Charging

  • Make events free and trust-focused to avoid transactional impressions and build long-term reputational value.
  • Prioritize relationships over ticket revenue; opportunities and income follow from trust.
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