Starter Story I quit being an influencer & built a $3M/year app | Starter Story
Sep 19, 2025
A former influencer shares his journey of leaving the spotlight to create a thriving app that generates $3 million a year. He describes the transition from YouTube fame to focusing on building a sustainable business behind the scenes. The conversation highlights the challenges and rewards of redefining success, stepping away from public life, and the strategies for turning an idea into a revenue-producing application.
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Left Influencing To Build A Business
- Sebastian Georgiou walked away from influencer life to build a software business away from the camera.
- He quietly built a team of about 10 and reached hundreds of thousands in revenue without a public persona.
Product Over Personal Brand
- Audience-based businesses aren't the only path to scale; product-first companies can grow quietly.
- Sebastian proved he could build recurring revenue and a team without monetizing his personal brand.
From 1M Subscribers To Silence
- Sebastian previously built a flashy YouTube channel that hit nearly one million subscribers.
- He then stopped uploads and public flexing to focus on building a real software business.