30+ reviews + 2 weeks of sales calls scheduled through 1 LinkedIn post.
Well, AJ Wilcox wrote a post on LinkedIn. The offer was simple- to audit ads. But every agency offers a free audit.
So…..he did something different. Instead of calling it a free audit, he attached a cost to it.
The cost? Leave a review for them.
It worked so well that he plans to run it as #ads. And there, you have it:
An evergreen funnel
Incoming reviews
Sales calls booked without any outreach
It took him 3 weeks of prep + 1 busy week of replying to those leads. Plus, the bandwidth of the Sales Head and a marketing consultant to build out the lead magnet and the funnel.
Want to get more reviews for your service/product? Listen to him talk.
If you have a good offer, I bet you can implement his strategy.
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TLDR: The B2B SaaS Growth Podcast Recording