In this episode we spoke with Charlotte Pearce, a Forbes 30 under 30 award winner and CEO and founder of Inkpact.
Charlotte discussed how Inkpact are helping their clients to create a deeper, emotional connection with their customers. By producing personalised handwritten notes triggered at specific parts of the customer journey, their clients are seeing a significant increase in sales, loyalty and LTV.
Charlotte also discussed some key behavioural psychology trends in CX and how you can apply that to your own strategy to help build your own base of loyal fans.
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The Business of Customer Love