"You'll not sustain shareholder value unless you create greater value for your customers. (It's time to) rethink and reconceptualize the organization as being into business at customer service." - Bill George

Delve in this [Un]churned conversation with host, Josh Schachter and Bill George, an executive fellow at Harvard Business School and author of the True North series as they discuss

02:43 -  True North Framework
05:30 -  Younger generations are more focused on purpose and values.
07:26 -  Serving customers is the focal point of business success
09:04 -  Talk to customers every day!
10:21 -  CEOs spend only 3% of their time talking to customers
12:23 -  The importance of prioritizing frontline people over CEOs
16:31 - Everyone in an organization must think of themselves as a leader to make a difference.
21:00 - Bill George's True North

Resources
- Connect with Bill on Linkedin
- Get a copy of True North: Leading Authentically in Today's Workplace

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