#121: EXPERT: The Future of Physical Music Collectibles in a Digital World || Jennifer Sullivan

Can Physical Music Make a Comeback? 

Jennifer Sullivan, CMO and President of North America at KiTbetter discusses how KIT albums—a hybrid physical-digital format originating in K-pop—are transforming music monetization in the West. With insights on artist sustainability, fandom-driven commerce, and cultural shifts in music ownership, this episode explores how tangible fan engagement could reshape the indie artist economy.

The conversation covers shifts in fan behavior, the comeback of tangible music ownership, and the economic challenges facing touring and independent musicians. Jennifer also shares how KiTbetter keeps production costs low and margins high, making it a viable revenue path for emerging artists.

We unpack the cultural differences between East and West in fan behaviors, the undervalued power of ownership and community, and how artists today can reclaim financial independence. From the economics of independent touring to the psychology behind music collectibles, this conversation is a masterclass in where the music industry could be headed if it dares to evolve.

Learn more here; https://www.kitbetter.com/en

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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures