Imperfect Action Growing a membership by launching over and over: Case study with Jen Butler
Sep 11, 2022
38:38
Jen Butler is an Early Parenting Consultant specialising in baby and toddler feeding and sleep. She helps parents confidently understand and meet their babies feeding, sleep, health and development needs at every age and stage. Having launched previously, Jen joined me as a student on the recent round of Launch Magic to elevate her launches to the next level! Today Jen shares with us her pre- and post-Launch Magic journey!
In this episode, we chatted about:
- Jen's progression with digital products (from ebooks to memberships) and how responding to the evolving needs in her market has opened up growth opportunities.
- Common mindset struggles that pop up in a launch and how she overcame them.
- What happened when she mixed it up and offering a webinar in her latest launch
- How analysing launch stats can deliver so much goodness and identify audience growth potential
- Education as a pre-launch promotion strategy!
- The valuable takeaways from Launch Magic that have extended Jen's launching capacity
You can find Jen at www.jenbutler.com.au or on Instagram @jenbutlerearlyparenting. Plus catch her podcast at The Happy Baby Show.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtaylor.co
In this episode, we chatted about:
- Jen's progression with digital products (from ebooks to memberships) and how responding to the evolving needs in her market has opened up growth opportunities.
- Common mindset struggles that pop up in a launch and how she overcame them.
- What happened when she mixed it up and offering a webinar in her latest launch
- How analysing launch stats can deliver so much goodness and identify audience growth potential
- Education as a pre-launch promotion strategy!
- The valuable takeaways from Launch Magic that have extended Jen's launching capacity
You can find Jen at www.jenbutler.com.au or on Instagram @jenbutlerearlyparenting. Plus catch her podcast at The Happy Baby Show.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtaylor.co