Brewing Profits: The Coffee Industry from Farm to Futures

In this episode of Why Commodities, expert trader James Cordier takes a deep dive into the global coffee industry with agronomist and coffee consultant Jonas Leme Ferraresso. Jonas shares his firsthand insights into coffee farming in Brazil, from his family's deep-rooted history in the industry to the challenges farmers face with climate change, specialty coffee production, and organic farming. The discussion covers how Brazil has become a powerhouse in coffee production, the role of technology and irrigation in maximizing yields, and the impact of shifting consumer demand on the market. James and Jonas also break down the latest trends in coffee trading, commodity pricing, and what the future holds for one of the world’s most beloved beverages. Whether you're a coffee enthusiast or a commodities investor, this episode is packed with valuable insights on how coffee makes its way from the farm to your cup.