On Your Terms®

264. How to Grow Your Email List (Series #2)

9 snips
Nov 10, 2025
Discover a fresh approach to email list growth that skips the typical freebies. Learn how to position your newsletter as the primary value, attracting future customers rather than freebie hunters. Dive into designing engaging content, choosing formats, and creating predictable, consistent newsletters. Explore promotional strategies using social media storytelling and effective opt-in pages. This method has proven successful, adding thousands of subscribers annually without the hassle of traditional funnels.
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INSIGHT

Make The Email The Offer

  • Position your newsletter as the actual product people sign up for instead of using freebies as the main lure.
  • If your emails deliver clear value, people will willingly give their address to receive them regularly.
INSIGHT

Freebie Funnels Attract The Wrong People

  • Traditional freebies often attract
ADVICE

Two-Part Newsletter Strategy

  • Design your newsletter deliberately: clarify who it's for, topics, and any exclusive content.
  • Then promote it consistently so people know what to expect and why to join.
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