In Clear Focus: Building Brand Relationships with Cairo Kenan Marsh

IN CLEAR FOCUS: Cairo Kenan Marsh, founder of Tokyo-based marketing consultancy relativ*, explores evolving consumer loyalty trends and relationship-driven marketing strategies. Drawing from his experience with Fortune 500 companies and independent brands, Cairo discusses the shift from transactional marketing to authentic brand relationships. He shares insights on balancing data science with creativity and demonstrates how relationship-focused strategies drive successful outcomes.