Consumer Behavior in the Natural Products Industry with Scott Dicker of SPINS

Episode Topic: In this episode of NutraPreneur,  we delve into the dynamic world of consumer insights and trend analysis in the natural products industry with Scott Dicker, Market Insights Director at SPINS. The discussion revolves around the evolving landscape of sports nutrition and natural products, emphasizing the importance of understanding shopper values and connecting them to product innovation. Scott shares his wealth of experience, having spent seven and a half years at SPINS, and highlights the company's approach to consumer insights across conventional, eCommerce, and natural channels for a comprehensive understanding of marketplace dynamics.

Lessons You'll Learn: Listeners gain valuable insights into the strategic role SPINS plays in maximizing the value of information for the natural products industry. Scott unfolds success stories where SPINS' insights have driven growth and innovation, offering actionable business solutions for brands in the nutraceutical sector. The conversation extends to the future trends in the industry and how SPINS positions itself to stay ahead by identifying and interpreting emerging consumer and market dynamics.

About Our Guest: Scott Dicker, the Market Insights Director at SPINS, brings a unique blend of passion for the sports nutrition and natural product industry coupled with a deep understanding of data and trend analysis. With a background in nutritional science and nutritional chemistry, Scott's expertise positions him as a thought leader in the field. Having been with SPINS for over seven years, he has contributed significantly to the company's mission of driving positive growth in the natural products industry. Topics Covered: The podcast covers a range of topics, including SPINS' mission and impact on the industry, the company's role in shaping strategies based on retail consumer insights, and the collaborative efforts within the industry to ensure a common language in understanding emerging trends. Scott also offers a glimpse into upcoming projects and innovations at SPINS that reflect the company's commitment to staying at the forefront of the natural products industry. Listeners can anticipate in-depth discussions on current and future trends, with a focus on women's health, active nutrition, and emerging categories like joint and bone health.

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