Nodes of Design#48: Evocative design by Christopher Riggs

Christopher Riggs is a Creative Director with deep experience in leading creative teams, with an experience of over twelve years in crafting environments, strategies, narratives, learning tools, digital interactions, campaigns, and brand expressions for some world’s most iconic brands, which include Starbucks, Hyatt, Jawbone, eBay, Facebook, Google, Activision/Blizzard, Kaiser Permanente, Ancestry.com, and Nike.

He is currently working as Creative Director as a part of the Collaboration Technology Group at Cisco to innovate on the future of work. Other notable experience includes work with Celery Design Collaborative, Michael Osborne Design, IDEO, and teaching positions with the Academy of Art University and California College of the Arts.

In this episode, Chris had shared great insights on Evocative design. We discussed the evocative design and how to incite emotions to users, and a few ways to measure the product's success rate or service's emotions. Later, we discussed learnings from the COVID-19 situation; with a lot of work happening virtually, the design has a critical role in stimulating imagination, emotion, and connection. 

Takeaways- What is the evocative design? Ways to measure emotions from the product/service, Leveraging design thinking to build great emotional experience.

Christopher Riggs recommends books:

Norwegian Wood, by Haruki Murakami
Barbarian Days, A Surfing Life, by William Finnegan
Leonardo Di Vinci, by Walter Isaacson

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Nodes of Design is a non-profit and self-sponsored initiative by Tejj.