How Trinny Woodall Built Trinny London Into A $74 Million-A-Year Company

Trinny Woodall spent two decades as a British television star and fashion advisor in “What Not To Wear,” but she’d always harbored a love for skincare and beauty. In 2017, at 53, she launched Trinny London, a makeup and skincare company that she partially funded by selling the designer wardrobe she’d worn as a television host. The direct-to-consumer brand took off during the pandemic, thanks in part to Woodall’s candid social media presence and makeup tutorials. It is now shipping to customers in 170 countries, has retail stores in Europe, the U.K., Australia and the U.S.

Stay Connected

Forbes newsletters: https://newsletters.editorial.forbes.com

Forbes on Facebook: http://fb.com/forbes

Forbes Video on Twitter: http://www.twitter.com/forbes

Forbes Video on Instagram: http://instagram.com/forbes

More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.