How to develop world-class digital justice products (or how to avoid Zombie products)

Episode no. 59 is with Nicole Bradick, Founder and CEO of Theory and Principle.

Our discussion covers:

• Nicole’s journey from civil rights trial lawyer to CEO of a design and development company;
• Why 2018 was the right time to start Theory and Principle;
• Whether Theory and Principle responds to or creates a legaltech market;
• Why the Mission statement is to improve legal experience for all;
• Nicole’s focus on deliverables rather than size of the company and what will enable scale given the large pipeline of work;
• How she manages a broad and diverse scope of work for legal tech companies, large law firms and non-profits;
• Current and forthcoming products Theory and Principle have built for clients and in-house (Map Engine and a project to leverage pro bono work);
• Keys to managing a multidisciplinary team of lawyers, engineers and designers;
• How they use workflows/standard operating procedures when the way they do things is constantly changing;
• How Theory and Principle creates efficiency while developing bespoke projects;
• When it’s appropriate for a lawyer to design a product and when you need a specialist designer or UX expert;
• How building a digital product is difficult even if you’ve done it before;
• Theory and Principle’s unique value proposition;
• What technology you should use to create an MVP and meet business goals;
• The limitations of grant funding for digital justice products;
• What will kill even the most phenomenal product;
• How Theory and Principle measures whether a product is successful;
• The relative importance of legaltech, legal aid and pro bono casework;
• A particularly exciting project looking at innovative ways to increase people’s income;
• How to transform legaltech from being passive to proactive and reducing cycles of poverty;
• What bothers her most about the legaltech ecosystem in the USA;
• Which part of the legal sector is developing the best solutions;
• The biggest surprise that led her to success; and
• Nicole’s definition of legal innovation!

Proudly sponsored by Neota Logic

Links:

• Theory and Principle
• Legal Tune Up (Wisconsin)
• Neota Logic
• Feedspot