#24 Why It's Important to Avoid Working With Everyone ft. Rachel Pedersen

How do I attract new customers? This is a common question you see asked and answered on daily basis. There's always some new ways of doing this, with the power of technology and social supporting this. But how often do you ask this question within your business; how do I work out who I shouldn't work with? You see when you are only looking at how to attract new customers, and not enough time focused on spotting those you shouldn't work with, you will face challenges further down the road.  In this week's episode I'm joined by CEO and award winning social media marketer Rachel Pedersen. We'll be talking about firstly why you should look to avoid trying to work with everyone, the pitfalls of doing so and how you can become more equipped to identify the types of customers you should avoid working with. Be sure to tune in, to be equipped with ways to spot the wrong type of customers and how it will benefit you in the long run!