FEAR & GREED | Business News Q+A: Why the IMAX boss isn't too worried about Trump's film tariffs
Oct 30, 2025
Giovanni Dolce, Chief Commercial Officer at IMAX Corporation, dives into the fascinating world of cinema. He reveals IMAX's unique end-to-end film format, offering everything from cutting-edge cameras to post-production services. Dolce discusses collaborations with blockbuster filmmakers like Christopher Nolan and the rigorous quality control that ensures a consistent experience across global screens. He also shares IMAX's ambitious expansion plans in Australia and argues that the communal cinema experience remains vital in a post-COVID world, reinforcing the resilience of theatres.
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End-to-End Control Creates Consistent Premium Experience
- IMAX controls the entire film pipeline from cameras to auditorium calibration to ensure a unique viewer experience.
- That end-to-end control differentiates IMAX beyond just large screens and preserves consistent quality worldwide.
Filmmaker Partnerships Power The Format
- Giovanni Dolce describes long-term filmmaker relationships, citing Christopher Nolan as a committed IMAX collaborator who uses their film cameras.
- He explains IMAX daily recalibration and QC guarantees filmmakers the movie will look the same in any IMAX theatre.
Rapid Australian Expansion Driven By Demand
- Australia was underscreened but is rapidly expanding from four to ten IMAX theatres by year-end to meet audience demand.
- IMAX box office in Australia rose sharply, signalling strong local appetite for premium cinema experiences.
