Education major Erin has developed a fun new STEM product for kids with her Boeing engineer business partner – a quad drone kit for kids to build and fly. She knows the palm-sized toy drone market is a crowded space, which is why her company Finger Flyer differentiates itself as an educational tool. But why is her strategy of marketing direct to school districts suffering from failure to launch?

In this episode Marc explores what pivots she can make to help the company take flight. Can an education product start up ever become profitable or is a business to consumer strategy just a better bet?

This episode is part of a two-episode special drop to celebrate International Women’s day, featuring two young female entrepreneurs from High Point University, North Carolina. Be sure to check out our previous episode with grad student Ivana Korankyi who's trying to figure out how much cash she really has to drop to bring her revolutionary lab product Flasky to market.

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REBROADCAST: Cheryl Strayed, Joseph Earl Thomas, and Stephanie Anne Johnson