Roy Choi is the co-founder and co-owner of Kogi Korean BBQ--several taco trucks which began rolling in LA in 2008 serving delicious Korean barbecue in a Mexican taco. The taste sensation and the way it was marketed--via Twitter--revolutionized food trucks and launched a chef onto the world stage. Full show notes are available at http://ktla.com/frankbuckleyinterviews. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.