Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.

Resource Links:

• Check out Liel’s book, Beyond Se Habla Español: How Lawyers Win the Hispanic Market here
• Close more of your ideal clients after you’ve tapped into their market with our Double Your Case Files Masterclass
• Estate planning attorney? Tap into your Hispanic market quicker and only pay with results with Seminar 3.0

If you have a law firm, it's hard to ignore this number.

Why?

Because it represents the purchasing power of the fastest growing ethnic group in the country...

...the Hispanic market.

It’s an audience that you can no longer afford to ignore in 2021 and beyond.

So, how can you tap into this market if you haven't already?

Well, statistics show that online marketing is the best way to target them, by far.

Is your firm ready to get a slice from that $1.5 trillion pie?

Let's start by getting some practical advice from an expert on this subject.

In this week’s podcast, Co-founder and Head of Partnerships at Nanato Media Liel Levy joins us to discuss why it's absolutely necessary to include marketing that specifically targets the massive US Hispanic market.

There's much more to learn in this episode about why every law firm should have a better understanding of the rapid growth and opportunity in the Hispanic market, so tune in now!

In this episode:

0:59 - Hispanic market essentials

3:54 - Consequences of no calibration

6:00 - Hispanic market growth

10:07 - Giving back to the community

13:01 - First-time outreach to the Hispanic market

17:21 - Big picture using the internet

18:49 - Distinctive Hispanic demographics

21:52 - Market recommendations

26:46 - A difficult traffic source to master

30:40 - Social media strategy for Hispanic markets

36:41 - Where to reach Liel Levy

About Liel Levy:

Liel Levy is the Co-founder and Head of Partnerships at Nanato Media, a bilingual digital marketing agency specializing in the US Hispanic market. Nanato Media specializes in helping law firms across the country run marketing campaigns that target local Hispanic markets.

Liel is also the co-author of the book Beyond Se Habla Español: How Lawyers Win the Hispanic Market and the Co-host of the In Camera Podcast. After a career in the food and hospitality space, Liel entered the marketing industry, working as the Assistant Food and Beverage Director and MUZE Restaurant Manager at Mandarin Oriental and Restaurants Manager at Meliá Hotels International. 

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Hosted on Acast. See acast.com/privacy for more information.