Jo has one of the most recognizable names in the perfume industry. Starting out with handmade scents from her kitchen, she grew Jo Malone London into a cult classic brand worn by royals. She sold the company to Estée Lauder in 1999, and after stepping away, found the inspiration to start a new venture, Jo Loves. It’s a rekindling of her deeply personal relationship with fragrance.

In this episode, Jo sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. She reflects on what makes her a successful entrepreneur, tells the story of the scent that changed her forever, and reveals a new creation that is revolutionizing how people apply fragrance.