The Smart Passive Income Online Business and Blogging Podcast SPI 533: How Brenda Built a Niche Online Education Business the Smart Way
Dec 15, 2021
Brenda Petrella, an ex-scientist and founder of Outdoor Photography School, shares her inspiring journey from cancer research to teaching nature photography online. She discusses how she discovered her niche and the strategies she employed to build her business, including the role of community and collaboration. Brenda also highlights her adventures in launching a YouTube channel and podcast, the challenges of content creation, and her approach to dealing with negativity online. Get insights on finding meaning through photography and fostering an engaged learning community!
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From Science to Photography
- Brenda Petrella, a molecular biologist, transitioned to photography after leaving her science career in 2017.
- Encouraged by a neighbor, she started a YouTube channel, which unexpectedly gained traction, leading to the creation of Outdoor Photography School.
Discovering a Niche
- Brenda's YouTube tutorial videos, featuring outdoor hikes, revealed an audience need for outdoor skills education.
- This realization led her to combine outdoor education with photography, creating a unique niche for her business.
Overcome Awkwardness
- Starting on YouTube can be awkward, but editing allows creators to refine their content.
- Don't let initial discomfort prevent you from sharing your expertise.