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Real Digital Transformation
A 5-Step Formula to Digital Transformation Success Part II: Design Thinking and Adopting Customer-Centricity
Oct 6, 2022
27:16
In Part II of Thomas Erl's interview with Howard Tiersky, Howard explores design thinking as it relates to customer journey mapping and also explains how to tackle common challenges companies face when attempting to adopt a more customer-centric approach with their digital business.
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