This episode is conversation that I recently recorded with Wendy Covey – CEO and Co-Founder of TREW Marketing – a marketing agency that works exclusively with companies marketing to engineers in industries that range from embedded design to control and automation. And as you'll learn shortly, Wendy and her company TREW Marketing joined forces early this year with my agency Gorilla 76 to put on a very niche and unique marketing event, live in Austin, Texas called The Industrial Marketing Summit. Our inaugural event was a huge success as we drew over 200 marketers from the manufacturing sector to Austin. And we're back for round two this coming February of 2025. In this conversation, which originally aired a few weeks ago on Wendy's fantastic podcast, Content Marketing Engineered, we dive into some of the major themes that are creating marketing challenges today for B2B manufacturing organizations and how this event is designed to help address those challenges. You'll hear about the topics, the speakers and everything we're doing together to create a community of industrial marketers that are looking to grow as individuals in ways that will also help their organizations grow and thrive.