Also available on YouTube: youtu.be/l8ANgFlZK0Y

It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.

Topics Discussed:

Growing a DTC sock brand from scratch
Why Faire became a game changer
Turning content into a client acquisition machine
Balancing two businesses and one marriage
Why sustainability isn’t selling anymore—and what is
Turning off Meta ads (and doing better without them)

Sponsors:

Zipify – Build high-converting sales funnels
Cleverific – Smart order editing for Shopify
Address Validator – Reduce delivery address errors & costs

Links:

Khushbu Shah: Call It Fusion With Intention