#37: Malaika Underwood - Interim CEO OneTeam Partners | Group licensing in college sports | Growing women’s sports | Unionizing college athletes | Innovation in sports & player’s associations

OneTeam Partners aligns with world-class player's associations and helps athletes maximize their name, image, and likeness rights by focusing on four key areas: group licensing, athlete marketing, content, and venture investing.

RedBird Partners sold 40% of their stake in OneTeam at a $1.9B valuation in 2022. 

Malaika Underwood was previously a VP at the Brandr Group and IMG. She is also a member of the USA women’s baseball team. 

Chapters:

(02:00) Malaika’s athletic background

(04:45) OneTeam’s initiatives in NIL

(10:10) Challenges of group licensing in college sports

(13:20) Overview of OneTeam Partners

(15:30) Setting up a player’s association in college

(19:50) New innovations OneTeam is looking at

(24:40) Growth of women’s sports

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Malaika Underwood links:

Website: https://joinoneteam.com/

Twitter: https://twitter.com/oneteampartners

LinkedIn: https://www.linkedin.com/in/malaika-underwood-11979b8/

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Andrew Petcash links:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening!