#116 - Discussing Coinbase's L2 (Base) and FriendTech with Jolie Yang
Sep 29, 2023
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Former legal partner to Coinbase's Web3 initiatives, Jolie Yang discusses topics such as Coinbase's IPO, building Base, potential token for Base, how Base works, and decentralization for a project incubated by a centralized institution.
Cultivating resilience and maintaining curiosity are essential for success in a career.
Effective stakeholder management and crafting a compelling story are key when bringing projects from zero to one.
Building a public centralized company while simultaneously creating a decentralized L2 solution involves embracing collaboration and fostering a mindset of expanding the overall crypto ecosystem can lead to success.
Deep dives
Importance of Resilience and Curiosity
Cultivating resilience is crucial for success in a career. The ability to face adversity and overcome challenges is essential. Developing mental fortitude and not letting criticism or setbacks bring you down is important. Maintaining curiosity is also key. Even when tired or overwhelmed, staying curious and open-minded helps fuel creativity and can lead to unexpected opportunities.
Stakeholder Management and Storytelling
Effective stakeholder management is crucial when bringing projects from zero to one. It's important to know your stakeholders and understand their goals and concerns. Building relationships and effectively communicating with stakeholders helps gain support and alignment. Crafting a compelling story and narrative that resonates with stakeholders is also important. This includes articulating a clear vision and message that everyone can understand and rallying support towards a shared goal.
Navigating the Tension Between Centralization and Decentralization
Building a public centralized company while simultaneously creating a decentralized L2 solution involves navigating a unique tension. The key is to see it as a win-win situation. By growing the overall crypto ecosystem and bringing more users on-chain, both the centralized company and the decentralized project can benefit. Openness to collaboration, embracing the growth of the overall ecosystem, and fostering a mindset of expanding the pie rather than competing for a slice can lead to success.
Building Great Partnerships and Collaborations
Building strong partnerships and collaborations is vital in the crypto space. By working with other projects and teams, there are opportunities to leverage each other's strengths and create synergies. Recognizing the value of complementary expertise and coming together to tackle challenges can lead to innovative solutions and shared success.
The Importance of Responsiveness and Ownership
Being responsive and taking ownership of your work is crucial in a client-centric industry. Building trust and maintaining effective communication with clients and stakeholders requires being dependable and accountable. Responsiveness and taking ownership demonstrate professionalism and can enhance relationships and outcomes.
Jolie Yang (@JolieYang) is a former legal partner to Coinbase's product, engineering, and design teams on its Web3 initiatives, such as self-custodial wallet, decentralized identity, digital assets, as product counsel. While at Coinbase, Jolie was part of the team that launched Base. Prior to Coinbase, Jolie was an attorney at Davis Polk and Skadden, Arps.
Show highlights:
[4:00] Working on Coinbase's IPO
[7:00] Building Base
[11:30] Potential Token for Base?
[16:00] How Base works
[23:00] Decentralization for a project incubated by a centralized institution
& much more.
Disclaimer: Jacob Robinson and his guests are not your lawyer. Nothing herein or mentioned on the Law of Code podcast should be construed as legal advice. The material published is intended for informational, educational, and entertainment purposes only. Please seek the advice of counsel, and do not apply any of the generalized material to your individual facts or circumstances without speaking to an attorney.
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