The Coca-Cola Compassion Lab Using AI To Create Dynamic User Experiences with IBM’s Dameon Pope
Technology has definitely changed the game for marketers to reach and connect people. It is not enough anymore to wait for them to come to you. Now, you have to put in the effort to actually get to them and have them respond. One of the great things that technology has helped businesses overcome that is using AI, which holds the power to create dynamic user experiences. Dameon Pope, partner at IBM iX, finds the ways it has turned data to inform marketers of a customer experience. Dameon goes deep into this topic as he speaks about design thinking, customer experience, data, and AI. He gives some great examples on how successful businesses were able to crack into that relationship between customers and technology.
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