The Hustle Daily Show Disney Adults and The Business of Devoted Fans
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Sep 8, 2025 AJ Wolfe, author of the New York Times bestseller *Disney Adults*, dives into the fascinating world of Disney fandom. She discusses how passionate fans shape Disney's strategies and product offerings, including adult-oriented experiences. The podcast explores the complexities of 'Disney Adults' and their emotional ties to the brand, revealing how these connections influence company decisions. With a look at recent trends like the Galactic Star Cruiser hotel, AJ shares insights into the evolving relationship between Disney and its most devoted fans.
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* fandom Defined By Choice*
- A Disney adult is someone who chooses Disney experiences and products when given options.
- The identity centers on repeated choice rather than age or demographics.
Perfection Produces Powerful Immersion
- Disney creates immersive spaces by obsessing over perfection and focusing on happiness.
- That relentless attention to experience explains the parks' unique emotional pull.
Fans Treat Disney Like A Personal Stake
- Disney fans track corporate moves obsessively, even listening to earnings calls to learn what's next.
- That intensity makes them a distinct audience companies should notice and study.
