Episode 241 | Ben Rosario on The Marathon Project, Entrepreneurship, and The Third Running Boom

Ben Rosario has worn a lot of hats in the sport and industry of running: professional athlete and two-time U.S. Olympic Trials Marathon qualifier, co-founder of the Big River Running Company, race director, elite athlete coordinator, marketing director, author, and, most recently, founder, head coach, and director of HOKA Northern Arizona Elite. In December of 2024 Ben stepped away from his involvement with NAZ Elite to focus on the next iteration of The Marathon Project, a race that he co-founded and put on for the first time in December of 2020.

In this episode—Ben's third appearance on the podcast—he and I talk about the return of The Marathon Project, his career as an entrepreneur in the running industry, running's third "boom," and a lot more.

This episode is brought to you by:

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Music and editing for this episode of the morning shakeout podcast by John Summerford.

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