How Wish Puts a Human Face to Online Shopping

Mar 11, 2022

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Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can ‘humanize’ their marketing strategies and create true authenticity.

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Full Episode Details

Connecting with customers is vital for the growth of any brand. But how can you connect with your customers on a human level?

Carmen Collins, the incredible Senior Social Media Lead at Wish, pushes brands to “put a human face” on their online shopping experience by shining a spotlight on the employees of the organization.

Customers want to do business with brands that they like and connect with. This means that if you want to increase engagement, boost conversions, and get people talking about your business, you need to embrace and showcase authenticity.

So, how can you do this? Well, I’d start by listening to what Carmen has to say on her fourth time here on Social Pros!

In This Episode:

04:15 – How Wish makes the online shopping experience fun (and addictive!)
06:58 – An insider look at the business objective of Wish’s social media strategy
09:46 – What Wish’s team structure looks like now that the brand is transitioning from a privately owned company to a public company
13:46 – How the social and influencer teams work separately
16:20 – How the customer care team handles customer support questions
18:08 – The power of leveraging Instagram Live
21:45 – Why more brands need to show empathy and authenticity
25:08 – How Wish has put a human face on their brand
30:23 – Why social media pros and marketers should learn as much as possible about NFT communities
32:20 – How to get started with Discord
36:27 – A look at how Wish approaches their content strategy on TikTok vs Instagram reels
41:14 – Tips for balancing efficiency with effectiveness

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